Retail Solutions

Our Retail Partnerships

 

 

 

Who We Are:
A History of FITCO

At FITCO, we pride ourselves on our history of successful retail partnerships within gyms and leisure centres across the UK. Founded with the vision of simplifying retail management for gym owners, our journey began with establishing retail units in gyms. We understood the need for gym owners to focus on their core business while still benefiting from retail sales.

As we grew, so did our partnerships, with notable clients including Nuffield Health, David Lloyd, and Virgin Active. Our unique model allows leisure centres to earn commission on merchandise sales without the overheads of traditional retail operations.

Get in Touch Today

 

 

 

 

 

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Mission and Values

Our mission at FITCO is to enhance the retail experience for both our partners and their customers providing a hassle free, no risk service. We are committed to providing high-quality merchandise, exceptional customer service, and innovative retail solutions. Our core values revolve around reliability and sustainability, ensuring that our operations not only meet but exceed our partners' expectations. We believe that by fostering strong relationships with both our partners and customers, we create a beneficial ecosystem that drives success for everyone involved.

 

 

 

 

 

Our Service Model

FITCO operates on a comprehensive service model designed to alleviate the burden of retail management for our partners. We take care of everything from stocktaking to logistics, allowing gym owners to focus on their primary business operations.

 

 

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Stocktake

We manage regular inventory checks to ensure optimal stock levels.

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Replenish

Our team is responsible for restocking merchandise based on sales trends.

 

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Clean & Tidy

We ensure that retail spaces are always clean and well-organised.

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Site Visits

Our Territory Merchandisers conduct visits every 1-2 weeks to maintain standards and address any concerns.

 

 

 

 

Our Operations

Wall display of sportswear and swimming gear at David Lloyd Clubs, featuring swimsuits, shorts, and various accessories.

Territory Merchandisers

Our team of dedicated Territory Merchandisers plays a crucial role in ensuring the success of our retail partnerships. They are responsible for maintaining the retail areas in our partner gyms, ensuring the concessions are always well stocked and visually appealing. Covering regions across the UK, our merchandisers conduct regular site visits, typically every 1-2 weeks, to manage stock and address any issues that may arise.
 

A display of swimwear and accessories from brands like Speedo and Under Armour, featuring various types of swimsuits, goggles, and swim-related gear.

In-House Buying & Merchandising Team

In addition to our Territory Merchandisers, our in-house Buying & Merchandising team ensures that we always offer on-trend products that cater to the varied needs of gym members. This team is responsible for selecting high-quality merchandise and maintaining our rigorous quality assurance processes. Seasonal updates are crucial, as they allow us to adapt our offerings based on current trends and customer preferences, ensuring that our partners remain competitive.

 

 

 

 

 A display of colorful swimwear and related accessories in a retail setting, featuring various swimsuits, swim goggles, and swim caps, emphasizing swim gear for enthusiasts.

 

Our Commitment to Quality

At FITCO, we are dedicated to maintaining high standards for all products offered through our retail partnerships. Our relationships with top brands ensure that we provide only the best merchandise to our partners. Furthermore, we actively engage in sustainability efforts, incorporating eco-friendly initiatives into our operations and offering sustainable products that meet the growing demand for responsible retail solutions.

 

 

 

 

Pentland Brands

We belong to the Pentland Brands group, the parent company of renowned brands such as Speedo and Berghaus. This partnership allows us to access a range of high-quality merchandise that aligns with our commitment to excellence. 

More on Pentland Brands

 

 

 

 

Ready to Transform Your Gym Retail Operations?

We invite gym and leisure centre owners to reach out and explore how FITCO can benefit your operations. Contact us today at m.willshire@thefitco.com or call us at 07948 243805 for more information. With our reliable service model and commitment to quality, we aim to create mutually beneficial retail partnerships that drive success for both FITCO and our partners.

Let's Chat

 

Address

Unit 1, Oyster Park
West Byfleet
Surrey
KT14 7AX

 07948 243805

 m.willshire@thefitco.com

 

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