the logo for Bannatyne, partner of FitCo

Bannatyne Retail Partnerships

Bannatyne's approach is about holistic fitness and wellbeing coupled with immaculate gym facilities. At FITCO, we pride ourselves on our successful partnerships with leading leisure brands, and Bannatyne is no exception. Our collaboration with Bannatyne not only enhances their users' experience but also provides them with a reliable revenue stream through our innovative retail concession model.

By working with us, Bannatyne has embraced an efficient way to manage merchandise sales without incurring any upfront costs, allowing them to focus on their core operations while we handle the logistics.

 

 

 

 

 

 

Company Profile

Location: Nationwide
Number of Sites: 66
Partnership Since: September 2021
Facilities: Gym, pool, classes, and spa
Demographic: All ages

Since partnering with FITCO, Bannatyne has successfully introduced a range of high-quality merchandise, including the Speedo Sculpture swimsuits, which have been particularly well-received by their members. We have also tailored the product range to suit specific member demographic, ensuring that all members find offerings that suit their needs.

This adaptability is a testament to the seamless integration our partnership provides, allowing Bannatyne to enhance their customer experience while generating additional revenue. With no costs involved for the leisure centre or gym, this model exemplifies our commitment to delivering professional and sustainable retail concessions.