about the fitco:

'the fit co' was born in 1979, back in the days when tennis racquets were made from wood and a gym was a rickety exercise bike and a Bullworker in the corner of your garage!

Disillusioned with high street sports shops offering the same dull ranges, we set about doing things differently. We set our store up how we would like to shop from it. We filled the walls with fantastic products from exciting brands and we employed passionate people who just love sport.

We treated our customers as friends, who we wanted to help. We wanted them to walk out with bags full of gear that they just couldn't wait to wear or use, and then to come back and tell us how great they felt during that next game.

Over the years shopping and leisure habits have changed - the big high street names have migrated indoors to Shopping centres with large multiples now selling "sports" products that will rarely find their way onto a court, into the gym or a pool.





Exercising has become an integral part of our everyday lives. The regular health club visit is now the norm for millions of people as part of their active lifestyle. So we too have moved, to be closer to you - our outlets are now within the top health clubs including David Lloyd, Esporta, Nuffield & Virgin Active.



'the fit co' is proud to be different. We are proud to be specialists. With over 200 outlets nationwide we are the leading health club sports retailer in the UK but we remain as passionate and crazy about our work as ever.

The name back in 1979 was different but the philosophy has always remained the same. Great products, Great presentation, Great people!



Now we are all excited about this website and the opportunity it gives us to share our great products with even more of you.

Please let us know what you think!